I founded Research Through Gaming (RTG) in 2011. I thought: online surveys are pretty boring, surely there is a better way? I decided to capture what is so engaging about games, and use that in research. The result has been ten years of working on exciting projects with fantastic clients worldwide.
This section tells you more about RTG, my services in this area, client and player testimonials, and more.
Making games for research, marketing, training and education
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Bestsellers and services
- Games and Gamification in Market Research: an industry-renowned textbook, now published in three languages.
- Serious Game and Gamification Design and Development: benefit from Betty Adamou's 10+ years of serious game, gamification and interactive media design experience.
- Gamification Masterclass Workshops: serious game and gamification workshops for training and education, marketing and market research. Suitable for professionals and students alike, and available virtually.
Clients
Clients of RTG include UKTV, the University of East London, Brunel University, the University of Suffolk, The Student Room, Imprints Futures, MRS, Accenture, Enfield Council, ESOMAR, CIM, PwC, Campbell's, BI, Beano and the University of Surrey.
Explore more
- Research Through Gaming: ResearchGames, Marketing Games, Training Games, InsightGames and more.
- Keynotes, university guest lectures and other public speaking
- Column: How Games are Changing the World, discussing serious games and gamification in multiple industries, and unpacking ethics, design and impact.
BBC Radio interview
Betty was invited on BBC Radio Suffolk (again!) to talk about her innovative work using serious games and gamification to gather useful data and increase user engagement. Listen to the interview.
Client feedback
More testimonials can be found on the client reviews and player reviews pages.
Hire this brain
Want Betty to design and create a serious game for your business? Or would you like to learn from Betty Adamou's expertise through workshops or webinars? Get in touch for a rate card and a chat. Email is always best: hello[@]bettyadamou[.]com