Speaking Engagements

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Upcoming events are shown first.
Then it’s (most of!) the speaking engagements I’ve been invited to, from most to least recent.
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Upcoming events

MRS Employee Engagement Gamification 
virtual workshop

I’m delighted to work with the Market Research Society (MRS) for the 9th year running, and this time with a whole new workshop. And this time, it’s virtual!
MORE INFO COMING SOON.

QRCA Live & virtual activity seminar
Games aren’t just for entertainment

Working with the fantastic Shannon Danzy, Betty will be co-speaking on Gamification in August 2020.
MORE INFO COMING SOON.

LEAN IN
The Importance of Celebration

Lean In, the organization started by Sheryl Sandberg, has a regular Supper Club in which they invite speakers from around the world to inspire and elevate their community of women.
In 2020, Betty will be sharing her ‘Importance of Celebration’ activity-based event, this time online. 

MORE INFO COMING SOON.

Watch one of Betty's talks From Chore to Score: Keynote at Gamification Europe conference, Berlin

Watch this video

Betty-Adamou-Research-Through-Gaming-Keynote address AMSRS conference 2015

Previous speaking engagements

Advanced Games For Research full day workshop at the Market Research Society

Place: MRS Training Suite, London, Tuesday 25th October 2016

Following on from the ‘Introduction to Game-Based Research Methods’ workshop also offered through the MRS, Betty Adamou will be teaching delegates in deeper detail about the psychology behind why games and gamification can engage research participants, and how the two different methodologies can mean differences in overall design processes, execution, participation and data results. This course is still open to receive bookings, and you can register to attend this hands-on and interactive course here: https://www.mrs.org.uk/event/course/2145/id/10658

 

 

Upcoming guest speaker at Media Research Group evening event in London

Place: The Bottle Shop. Bermondsey, London on Wednesday 26th 2016

Betty Adamou has been invited by Charlotte Pilgrim, Head of Insight at Metro (UK newspaper) and committee member of the Media Research Group to speak at this evening event aimed at young researchers. Betty will be speaking to young researchers to inspire them on the future of market research with her talk “ResearchGame Environment Architect, Sound Engineer & other future MR Jobs”. We’re excited to speak at this event, and thank the MRG for their kind invitation.

The organizers are getting the event page up soon, but in the meantime you can visit their website here.

 

Upcoming conference talk at The University Market Insight Conference, UK.

Place: Aston University, Birmingham, United Kingdom on 22nd/23rd November 2016

Betty Adamou has been invited by David Roberts, Director (Education Marketing) of The Knowledge Partnership and organizer of The University Market Insight Conference to speak to their audience of research academics, professors and students to present “Using Games & Gamification for Online Research: Intrinsic Engagement & Untapped Insights”. You can book to attend this conference and check out the agenda here.

 

Upcoming Keynote address & playshop at the 2017 Annual Conference of Emerging Markets Conference in Delhi, India

Place: The Indian Institute of Management Lucknow on January 6th and 7th, 2017

Betty Adamou has been invited by Professor Satya Bhusan Dash, Conference co-chair and CMEE Chairperson, to speak at this event on the use of games for research in emerging markets and the implications of games and gamification as methodologies for these markets, as technologies evolve. We thank the conference organizers and Satya for their kind invitation and we’re looking forward to this event!

You can visit the event website here.

 

Betty Adamou presents new talk “Altered Realities: The Suspension of Disbelief in ResearchGames” at NewMR

Place: NewMR, online, global, 9th June 2016

What does ‘Suspension of Disbelief’ mean, and why is this important in storytelling? More crucially, why is this important in game-design for online market research? Betty Adamou presented a new talk with a new case-study with our Fortune 500 client, VF Corporation, to show how suspending disbelief can keep people engaged and can result in better data quality and untapped insights for clients. You can replay this talk here: https://www.youtube.com/watch?v=9KC1Pxi5U1M

 

 Infographics & Data Visualization workshop with the Market Research Society on Weds 2nd March 2016

Place: Market Research Society Training Suite, London, all day workshop

Research Through Gaming delivered this entirely new workshop with the Market Research Society this year, as delivering data with impact in a compelling and memorable way has never been more important. Co-hosted by our Founder & Chief ResearchGame™ Designer Betty Adamou, and award-winning multi-visual artist Paul McGhie, this hands-on, practical and fun workshop has given delegates the tools and processes they need to create engaging data visualizations and infographics.  https://www.mrs.org.uk/event/course/4138/id/10078

 

 

Introduction to Gamification playshops with the Market Research Society on Weds 24th Feb 2016

Place: Market Research Society Training Suite, London, all day workshop

Research Through Gaming have been delivering this course for over 4 years, and it’s had fantastic reviews from delegates. Don’t miss out, come along and learn about the impact that gamification and games in research have on participant engagement, emotion and data quality for insights: https://www.mrs.org.uk/event/course/313/id/10168

 

FOUR webinars pre-recorded with the Market Research Society

Place: Online, global.

Our CEO & Founder, Betty Adamou, has been working with the Market Research Society for almost four years delivering workshops on Games and Gamification in the field of market research. Now, she has recorded FOUR new webinars that are available for purchase through the MRS website. From learning how to Establish your Thought-Leadership in MR, to Building Better Surveys for Higher ROI, through to becoming a Female Entrepreneur in Market Research and learning about Gamification. Check out their website and book your webinar today! https://www.mrs.org.uk/training/webinars

 

 Interview with Bob Lederer

Place: Online, global.

Bob Lederer, director of RFL Communications, has been a commentator on the market research industry for over 20 years through his various reports and podcasts such as the Research Department Report and Research Business Report. In this interview, Betty Adamou and Bob Lederer discussed his new Global 50 Most Important Research Firms, provided advice for research agencies (old and new) & discussed what’s on his radar for innovation in Market Research. Watch the interviews here.

 

 WIRe, Women in Research Panel Discussion

Date: 11th June 2015. Place: London, UK

Betty Adamou had been invited to be part of a panel discussion with other female researchers to discuss their experiences with Imposter Syndrome. Speakers also included Gemma Stokes of Podengo, Phyllis Macfarlane from GfK, Rosie Campbell from Campbell Keegan and Sinead Hasson from Hasson Associates Recruitment Ltd.

Read our 12 Step Guide on How To Crack The Imposter Syndrome here

 

Betty invited to speak on panel at Enfield Thinks Pop-Up University

Date: 10th June 2015. Place: London, UK

Our CEO and Founder, Betty Adamou, had been invited to speak at the Youth Enterprise Panel as part of Enfield Thinks on entreprenuership and working in tech, advising the delegates of the do’s and don’t of starting up your own business, and your own personal brand.

 

Webinars “Introduction to Game-Based Research Methods” and “Better Survey Design for Higher ROI” recorded for public listening for the Market Research Society

Date: 14th May 2015. Place: London, UK

A series of expert-lead webinars are being produced by the MRS and had chosen two webinars from Betty Adamou to be recorded at the MRS training suite for public distribution through MRS channels.

 

 

Invited speaker at “Games, Gamification and Ways of Understanding” Academic Research Symposium at the University of Winchester

Date: 12th May 2015. Place: Winchester, UK

Betty Adamou was invited to share her work with three professors from the University of Winchester and the University of Bedfordshire at this Research Symposium focused on Gamification.

 

Invited Guest Lecture at University of Hult to the TEDxHultLondon Group

Date: 1st May 2015. Place: London, UK

Following on from Betty Adamou’s previous Guest Lecture at the University of Hult with ESOMAR earlier on in 2015, Betty was invited back to speak about Gamification as an industry with the TEDxHultLondon group. Betty’s presentation specifically focused on Gamification in healthcare, employee engagement and customer loyalty, whilst articulating the key issues and debates with Gamification.

 

Invited back to the Universidad Metropolitana in Venezuela to Guest Lecture on Game-based Research methods

Date: 24th March 2015. Place: Online to Venezuela

In 2013, Betty Adamou was flown out to Venezuela to speak at three Universities and an ESOMAR ACEI conference, and on Tuesday 24th March she was back at one of these Universities, the Universidad Metropolitana to speak to students over webinar about Games for Research, focusing on ResearchGames. Betty has been invited by long-time lecturer and previous ESOMAR representative Luisa Ravelo Contreras to come back and speak. This talk is part of a larger session about Gamification which the students were studying.

Invitation to Guest Lecture on Game-Based Research at University of Loughborough

Date: 3rd March 2015. Place: Loughborough, UK

Betty Adamou had been invited by Professor Liesbet van Zoonen, professor at University of Loughborough and Dean at Erasmus Univeristy Rotterdam, to share her commercial and academic work at the University of Loughboroough with students on game-based research, and in particular, ResearchGames.

 

Invitation to speak at Kingsmead School, North London for Future First event

Date: 24th February 2015. Place: London, UK

Betty Adamou, as an alumni of Kingsmead school, was invited back to speak to Year 9 students as part of the Future First events on how students can and should prepare themselves for GCSE’s and A Levels.

 

 Betty invited to Guest Lecture on game-based research methods at the University of Hult with ESOMAR

Date: 24th February 2015. Place: London, UK

Following the success of the ESOMAR NEXT event in Bucharest last year where Betty was invited to speak to students at the Academia De Studii Economice Din Bucuresti (University of Economics, Bucharest) on game-based online research methods, Betty has been invited by ESOMAR for a third time to be part of the ESOMAR NEXT events to provide a Guest Lecture, this time at the University of Hult, London, on Tuesday 24th February 2015. The full programme including the lecture outline can be found here.

 

Betty Adamou invited to 11 Downing Street, London for Creative Industries Reception

Date: 17th February 2015. Place: London, UK

Our CEO and Founder, Betty Adamou, had been invited to 11 Downing Street in London, together with members of Parliament, the Chancellor Exchequer George Osbourne, and other creative entrepreneurs, for a Creative Industries Reception. Betty was kindly invited to attend this event by her local Enfield MP, Nick De Bois, whom Betty had met when she won the Young Entrepreneur of the Year award in Enfield in December 2014.

 

Invited to speak at BIG Intelligence group event to present talk “Evolution of Gamification Research”

Date: 13th November 2014. Place: London, UK

Betty was kindly invited by the BIG Intelligence Group to talk at their evening event on the Evolution of the Gamification Research Methodology – the evolution being fully-fledged, immersive games. Check out the write-up of the talk here and links to the slides.

 

Invited Keynote at the AMSRS conference, Melbourne

Date: 4th September 2014. Place: Melbourne, Australia

Our CEO and Founder Betty Adamou, was invited to Keynote at this event to share her work in game-based research. Betty had showcased a case-study from an academic project our team worked on in 2013, where the results from the study still resonate with the world today, and will in the future. Why? Because the data from the ResearchGames we created will determine if and how we will all identify who we are in the future. Find out more about this event on the AMSRS website here (you must sign up and log in to view conference agenda and presentations).

 

Invited to provide opening remarks on ESOMAR Bets of Japan webinar

Date: 15th May 2014. Place: Online, Global

Betty was invited by Ryota Sano, ESOMAR Japan representative, to share information about Research Through Gaming and our use of game-based research (covering Gamification and Games).

 

Invited to discuss Gamification for online Research for Survey Analytics webinar

Date: 30th April 2014. Place: Online, Global

Survey Analytics hosted a webinar on Gamification titled “How to Design a Gamified Survey”, and Betty Adamou was invited to provide opening remarks and further discussion.

 

Invited to speak about the Evolution of Game-Based Research at BIG/ICG forum

Date: 26th March 2014. Place: Manchester, UK

In the first Northern Forum of 2014, Betty Adamou had been invited to speak at the BIG/ICG forum on the evolution of Game-Based Research. As Betty was the only speaker, the focus of the forum was entirely on discussing Game-based research methods with case-studies presented, as well as sharing issues around the methodologies and key debates inherent in the use of games and gamification for online research.

Betty Adamou runs Game-based Research Masterclass at ESOMAR CEE Research Forum

Date: 24th March 2014. Place: Bucharest, Romania

We had been invited by ESOMAR to run a Masterclass in Games and Gamification for Research at the ESOMAR CEE Research Forum event in Bucharest for delegates in local research agencies and client-side researchers. Find out more about the event here.

 

Invitation to present Gamification in Pharma research evening session

Date: 20th March 2014. Place: London, UK

Betty Adamou had been invited by Carrot Pharma, following their interview with Betty on Gamification in Pharma and Healthcare Research, to speak at their evening session in London on Thursday 20th March. Betty’s talk is called: “Now and the future: Games and Gamification in Healthcare and Pharma Research”.

 

Invited Guest Lecture at Brunel University, London

Date: 13th March 2014. Place: London, UK

Betty Adamou had been invited by Professor Douglas Brown to guest lecture at Brunel University to the MA Students about using Games and Gamification in research and for other forms of data collection.

 

Betty invited to speak at PMRG (Pharmaceutical Marketing Research Group) Annual National Conference on ‘Realising Your Role as a Strategic Leader’

Date: 9th March 2014. Place: Orlando, Florida, US

Betty Adamou had been invited to the Pharmaceutical Marketing Research Group Annual National Conference (PMRG ANC) in Orlando, Florida, to speak as part of a discussion forum “Realizing Your Role as a Strategic Leader”. Co-speakers included Daniel Pink, Best-Selling Author of Drive: The Surprising Truth About What Motivates Us and A Whole New Mind. Find out more about the event here.

 

Betty Adamou invited to Guest Lecture at University of Winchester

Date: 24th February 2014. Place: Winchester, UK

We had been invited to speak about Games and Gamification in research, while also sharing our ResearchGames case-studies. Betty had spoken to the New Media Marketing students on how to practically apply games and gamification in online and offline research.

 

RTG team member David Wiszniowski speaks at QRD Conference “Creating Connections” with MRIA, Toronto

Date: 21st February 2014. Place: Toronto, Canada

At the QRD Conference, David Wiszniowski will be presenting our talk “Bringing the Qual into Quant with Games for Research”. David will be showcasing a new case-study on how our ResearchGames bring the qualitative research element into typical quantitative methodologies. By using ResearchGames, our case-study shows increases in response rates, engagement and recall rates. With game-play footage, testimonials and results, this 55 minute talk will be the first time this case-study is being presented outside of Europe. Find out more about this event here.

 

Betty Adamou invited to present Academic case-study, at IIEX conference, Amsterdam

Date: 19th February 2014. Place: Amsterdam, Netherlands

After working with academic study IMPRINTS Futures, Betty Adamou and the team at Research Through Gaming created 2 Bespoke ResearchGames, and bespoke software functionalities, for this project. The increase in recall rates, respondent enjoyment and data required were hugely positive and exciting. This presentation, and paper, was first presented at the ASC Conference in late 2013 but increase in interest has meant Betty is now presenting this case-study at other events as well. Find out more about this event here.

 

Betty co-hosts Sustainability in Research panel at IIEX conference, Amsterdam

Date: 19th February 2014. Place: Amsterdam, Netherlands

Betty Adamou of Research Through Gaming, Elina Halonen of the Irrational Agency, and Alison White of FaceFacts Research hosted a panel discussion with guest speakers at IIEX, Amsterdam.

 

We provide another Introduction to Gamification Research course with MRS

Date: 11th February 2014. Place: London, UK

Betty is running another Introduction to Gamification Research course with the Market Research Society. Register to be a delegate here for the 1 day course.

 

Research Through Gaming sponsoring the Festival of #NewMR 2-6 December 2013

Date: 2nd December 2013. Place: Online, Global

We are incredibly pleased and proud to be gold sponsors to the upcoming festival of NewMR from 2nd-6th December 2013.

With great speakers lined up, this global event which takes place online will allow people of all ages and hierarchies to listen in and sample some of the best thought-leaders around today such as Mark Earls – Author of Herd, Paul McDonald of Google, Elina Halinonen of the Irrational Agency, Annie Pettit of Research Now and many, many more! Take a look at all the speakers and their times here.

 

1st ever Advanced Games in Research workshop carried out with the Market Research Society

Date: 28th November 2013. Place: London, UK

After a series of successful Introduction to Gamification Research workshops being carried out with the Market Research Society in London, Betty then introduced the most interactive workshop she’s ever design – an Advanced Games for Research Playshop. Betty designed a new ResearchGame for the research delegates called “The Hunt” as well as using her ResearchGame “20 for 20″ to help the delegates understand how to design a ResearchGame. The workshop allowed delegates to understand music and sound effects, the use of role-play and characterisation for projective techniques and evoking emotions, as well as linguistics and Best Practices while looking at emerging technologies for future-proofing market research, in all forms. The feedback was extremely positive and Betty will be running further Advanced Games for Research Playshops as well as her Introductory courses with the MRS throughout 2014. Find out more about our workshops here.

 

Betty Guest Lectures Fashion BA students at University of Winchester

Date: 26th November 2013. Place: Winchester, UK

While Betty was at the University of Winchester meeting with a team of gaming Professors and PhD students, Betty was invited to listen in to a lecture for the Fashion students, given her Fashion background. In an honest talk, Betty spoke to the students about her time studying fashion, her brief time making and selling womenswear, and how building her own business has taught her lessons she’d wished she’d learned during her time studying and designing womenswear. Betty spoke about entrepreneurship to the students, and how cash flow is paramount to building business for the 90% of students in the room who said they wanted to begin their own fashion houses after University.

 

Betty Adamou invited to Keynote at UCD (User Centred Design) Conference, London

Date: 8th November 2013. Place: London, UK

Betty was invited to speak at this conference as a Keynote speaker on using Games for Research, using “T.E.S.S.A. Undercover Agents” and “Dubious” (two ResearchGames launched Spring 2013) as a visual guide to the use of user centric design, while also using semiotics, music and sound effects to evoke emotion for the purposes of more top-of-mind and ‘honest’ data. You can find out more about the conference here.

 

Betty Adamou invited to Guest Lecture at University of Loughborough on Game-based Research

Date: 29th October 2013. Place: Loughborough, UK

Betty Adamou was invited by Professor Liesbet van Zoonen to Guest Lecture at the University of Loughborough to the students studying media landscapes and research. Betty spoke to the students about the difference between Games and Gamification research and how Games can, and have been used in research to date, and what to expect in the future.

 

Betty receives Researcher of the Future title at CASRO 2013 Annual Conference, Los Angeles

Date: 7th October 2013. Place: Los Angeles, USA

Put out to public nominations by CASRO who were looking for Researchers of the Future, Betty was nominated and subsequently invited to speak as part of the panel at CASRO on her thoughts on the future of Market Research, emerging technologies to watch out for, and her experiences in ResearchGame™ design. Find out more about this event here.

 

Betty invited to NewMR.org to deliver Introduction to Gamification online lecture

Date: 17th September 2013. Place: Online, Global

Betty was kindly invited to speak at this event on 17th September as part of a 3-part series of lectures, also on Social Media and Mobile Research. Betty’s “Introduction to Gamification” will discussed the advantages of using such a methodology of research while also advising on the obstacles and how to overcome them. You can listen to the recording of this 1 hour webinar with the Q and A here. and also here on the NewMR website http://newmr.org/.

 

Invited to speak at ASC Conference, Gamification Session, University of Winchester

Date: 6th September 2013. Place: Winchester, UK

Betty has been invited to speak at this event on 6th September 2013, with her talk “T.E.S.S.A. Undercover Agents & Dubious: two research games which have changed market research forever”. She will be discussing 2 pivotal ResearchGames™ created for IMPRINTS Futures, a large academic study and working with her client from the University of Loughborough. You can view the programme and timetable here.

 

Betty invited to Guest Lecture for the Marketing Research in Mudra Institute of Communications (MICA), India over webinar

Date: 2nd September 2013. Place: Online to global

Betty was invited to speak to the students and professors of the Marketing Research in Mudra Institute of Communications (M.I.C.A.) on the uses of Games in Research with examples of the work she has created with her team, case-studies, obstacles to watch out for and how to overcome them.

 

Invited to speak with The ICG on Using Games in Research over webinar

Date: 22nd August 2013. Place: Online to global

Betty was kindly invited to speak at this event on 22nd August as part of 3 talks on using games in different areas of research. Betty spoke objectively about her experiences using games in both online and offline research and debunked common misconceptions on the use of games in research by using examples from her own work. She also discussed a case-study “T.E.S.S.A. Undercover Agents” and “Magazine Question Hunt”. Find our more about this event here.

 

Invited to speak on “Playing Games in Research” with Georgian College, Canada over webinar

Date: 23rd July 2013. Place: Online to Canada

Our CEO & Founder, Betty Adamou, was kindly invited to present a 2 hour seminar with the students and staff alike at the Georgian College in Canada as part of their Research Analyst Program, where the students were learning more about using Games as a methodology in Research.

 

Invited to speak at ASC (Association for Survey Computing) Conference

Date: 2nd April 2013. Place: London, UK

Betty was invited to speak at this conference titled “Collboration, it’s more fun together!” about a collaborative project with our client IMPRINTS Futures on a bespoke ResearchGame we made for them called ‘TESSA Undercover Agents’. Read more about this event here.

 

We provide Introduction to Gamification in Research Workshop with the MRS

Date: 1st April 2013. Place: London, UK

Join an Introduction to Gamification workshop by contacting us here.

 

University of Economics talk with ESOMAR and students on Gamification Research

Date: 21st March 2013. Place: Bucharest, Romania

Betty was invited by the ESOMAR Career Events team to speak at the University of Economic Studies in Bucharest to the students about Games and Gamification research. Find out more about ESOMAR career development here.

 

Invited speakers at NMRD – Norwegian Market Research Day

Date: 1st November 2012. Place: Oslo, Norway

Betty was invited to speak at this conference on the use of Games in Research from one of our case-studies – the first of its kind. Read more about the event here.

 

Invited to speak at ESOMAR ACEI Conference, Colombia

Date: 28th August 2012. Place: Bogota, Colombia

We were invited to speak at this conference about our innovative work on using an online game for research with children which received a great response.

 

Betty provides introduction Gamification in Research Workshop with MRS

Date: 10th  July 2012. Place: London, UK

The 4th of five of Betty’s workshops this year, this Gamification workshop is purely designed to discuss making research more game-like with many activities, case-studies and a competition. Read more about our workshops here.

 

Invited to speak at MRMW conference, Cincinnati

Date: 18th July 2012. Place: Cincinnati, Ohio, USA.

We were kindly invited to present our talk: ‘Magazine Question Hunt’ Gamification for online research: Speaking to 7-10 year olds using Games for Surveys’. Read more about her talk at the whole MRMW Cincinnati event here.

 

 Invited to speak at ESOMAR Best of India 2012 Conference

Date: 2nd July 2012. Place: Mumbai, India

We were kindly invited to speak at this event on the art of Gamification in research and our work at this event. Find out more about this event here.

 

Invited to Guest Lecture at Instituto de Estudios Superiores de Administración (IESA – Institute of Advanced Studies in Administration)

Date: 4th June 2012. Place: Caracas, Venezuela

Betty Adamou was invited to speak about Games and Gamification in research to the students at IESA in Caracas, Venezuela

 

Invited to Guest Lecture at Universidad Metropolitana (Metropolitan University), Caracas, Venezuela

Date: 4th June 2012. Place: Caracas, Venezuela

Our CEO & Founder, Betty Adamou, was invited to speak about Games and Gamification in research to the students at Universidad Metropolitana in Caracas, Venezuela.

 

Invited to Guest Lecture at Prodiseño Design School, Venezuela

Date: 4th June 2012. Place: Caracas, Venezuela

Betty was invited to speak about Games and Gamification in research to the artist students at Prodiseño Design School in Caracas, Venezuela. Check out their website here.

 

Invited to speak at ESOMAR Best of Venezuela 2012 Conference

Date: 1st June 2012. Place: Caracas, Venezuela

We’ve were kindly invited to speak at this event on the art using Game-based research methods along with case-studies. You can listen to the talk in four parts (in Spanish) here on Youtube.

 

Invited to speak as part of The Millenials Return, BIG conference

Date: 30th April 2012. Place: Wishaw, UK

With Becki Harrison and Rosie Goodrick presenting alongside Ray Poynter, Betty had been beamed in via video to talk about the Gamification of Research.

 

Invited to speak at MRMW (Market Research in the Mobile World) Conference

Date: 18th April 2012. Place: Amsterdam, Netherlands

We were kindly invited to speak at this event, sharing our talk “Understanding what Gamification is and looking at examples from around the world”. Find out more about this event here. Watch Betty’s talk on YouTube here.

 

Providing Gamification in Business Workshop with the Ark Group

Date: 31st March 2012. Place: London, UK.

The 3rd of five of Betty’s workshops this year, this Gamification workshop is designed to discuss how Gamification can help improve many aspects of business. The workshop was promoted as follows: “This highly successful masterclass, led by internationally known gamification proponent Betty Adamou, will show you what gamification really is and how it can be used to positively affect your bottom line; enabling you to effectively use gamification for anything from marketing to business development and customer management. Delegates will be expected to bring along current challenges and if possible a smartphone. This masterclass is open to heads of marketing, HR, Strategy, and Innovation and anyone working within these departments, as well as business owners looking to understand how gamification can help them successfully operate in the current market climate.” 

 

Invited to speak at SMRD: Swedish Market Research Day Conference

Date: 15th March 2012. Place: Stockholm, Sweden

We’ve were invited to speak at this event on how RTG have used games to help respondents have a better experience while taking part in research on the whole, as well as per research project they participate in. Find out more about this event here.

 

Introduction to Gamification in Research Workshop with MRS

Date: 8th March 2012. Place: London, UK

The 2nd of five of Betty’s workshops this year, this Gamification workshop is purely designed to discuss making research more game-like with many activities, case-studies and a competition. Read more about her workshops here.

 

  Invited to speak at Digital_Spotlight event at the City University London

Date: 22nd Feb 2012. Place: London, UK

We’ve been invited to this event by the City University London on 22nd February to talk about the work we do with the Games Design and Technology and Games and Computer Science students from the City University London. The events’ aim is to promote careers in software development and programming. The event will kick off with some presentations and a Q & A featuring people from major games companies. Together with our interns, we will be giving careers advice and demo’s of our work to the students.

 

 Invited to present on Research Radio with NewMR.org

Date: 21st Feb 2012. Place: Online, global

We were invited to be interviewed on Research Radio to discuss our work on Gamification in Research and to have a bit of a debate about data quality, innovation, scalability and more. Find out more here.

 

 

 Invited to deliver another talk at Future First Event with Kingsmead School

Date: 7th Feb 2012. Place: London, UK

We’ve been invited back to Betty’s old school Kingsmead as part of this supportive Alumni programme. Find out more here.

 

 Invited to mentor through talk at Future First Event with Kingsmead School

Date: 30th Jan 2012. Place: London, UK

We’ve been invited back to Betty’s old school Kingsmead as part of this supportive Alumni programme. Find out more here.

 

 Invited to Keynote at Marketing Research and Intelligence Association ‘MRIA’ NetGain6 Conference

Date: 25th Jan 2012. Place: Toronto, Canada

We’ve been invited as Keynote speaker at this event, speaking on how we make research more engaging by using our creativity and game-mechanics.We are revealing (for the first time ever at a conference) our PlayspondentPlayhouse™ (our online virtual home) with our Avatar Creator Tool supported by our home-made, completely unique RES_Engine™ .

 

 Invited to provide Gamification in Research Workshop at NetGain 6 MRIA Conference

Date: 24th Jan 2012. Place: Toronto, Canada

The 1st of five of Betty’s workshops this year, this Gamification workshop is purely designed to discuss making research more game-like with many activities, case-studies and a competition.

 

Invited as Guest Lecturer at ESOMAR Croatia Local Event, the Zagreb Faculty of Economics and Business

Date: 7th Dec 2011. Place: Zagreb, Croatia

Our CEO & Founder, Betty Adamou was invited to speak at this event on how we make research more game-like and engaging at the Faculty of Business and Economics in Zagreb, Croatia to an audience of with students and professional researchers. Find out more about this event here.

 

Invited to speak at MRS (Market Research Society) Kids and Youth Conference

Date: 16th Nov 2011. Place: London, UK

Our CEO & Founder, Betty Adamou was invited to present a case-study using one of our ResearchGames, on how gameful research can engage children, teenagers and young adults. Find out more about this event here.

 

Invited to speak at B.A.D ‘Bound and Determined’ Ladies in Research Event

Date: 1st Nov 2011. Place: Chicago, U.S

Our CEO & Founder, Betty Adamou was invited as Guest Speaker to this local event for Bound and Determined women in Market Research. Go ladies! Find out more here.

 

Invited to speak at ESOMAR Best Of Chicago Conference

Date: 31st Oct 2011. Place: Chicago, U.S

We were invited to speak at this event on how research can benefit from being gameful. Find out more here.

 

 Invited to chair at ESOMAR 3D Digital Dimensions Conference, Miami.

Date:26 Oct 2011. Place: Miami, USA.

We were invited to be part of the conference committee at ESOMAR 3D chairing the Gamification sessions. Find out more about this event here.

 

Fringe Factory at ESOMAR Congress

Date: 20th Oct 2011. Place: Miami, US.

We were invited to participate in a debate on the uses of Gamification in Market Research.

 

 Invited Committee Member: ESOMAR Congress Conference Committee

Date: 26th Oct 2011. Place: Miami, US.

Betty Adamou was invited to be part of the conference committee at ESOMAR 3D conference chairing the sessions on Gamification research. At the time, Betty was the youngest person to be part of an ESOMAR Conference committee.

 

Betty’s first conference talk at CASRO Annual Conference talk presenting ‘The Future of Research Through Gaming’

Date: 3rd March 2010 Place: Las Vegas, US

I spoke at the CASRO online conference for the first time on. A watered down version of our paper was then published on the RW Connect website Greenbook blog. You can watch my talk here on YouTube in two parts.

 

Webinar for NewMR.org “Research Through Gaming, One day, Maybe” 

Date: 20th January 2011. Place: Online, Global

Betty Adamou presented her thoughts on the future of research through the use of games and gamification on the NewMR.org Radio Festival of webinars. You can view the original slides here.

 

Presentation at North London school on ‘Adding Value to yourself as a Package‘ with students who are preparing for University or College

Date: 10th December 2012. Place: London, UK

Betty Adamou provided a talk to students at her old school, Kingsmead in North London, on how students can prepare themselves for University or College and be able to appropriately ‘sell themselves’ with tips on how to highlight their key skills, make a CV, present themselves at interview and more.

Webinar presentation “I’ll Facebook U Yeah? The Evolution of Language, and Evolving With the Times” for NewMR.org

Date: 8th December 2010. Place: Online, global

Betty Adamou, interested and inspired by the way day-to-day language had evolved in North London, had applied the changes in language to the way linguistics are used in research surveys. View the presentation here.

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