The press coverage here is from most to least recent, and due to the vast quantity of interviews, not all press is included here, yet.
Press details below includes coverage for:
Betty’s company Research Through Gaming,
Her industry-acclaimed book Games and Gamification in Market Research (Kogan Page Publishing),
and her not-for-profit venture, the Not Sorry Club.
For press inquiries, please get in touch.
Business Research Methods 14th edition continues to include Betty Adamou’s work in the Gamification of Market Research
February 2021: I am TOTALLY thrilled that for another year running, the institution that is the Business Research Methods book (now in it’s 14th edition!)…
👊🏽includes Gamification as a methodology of research
👊🏽references my work and software development in this field AND….
👊🏽that of other experts committed to learning and sharing insight about this research approach.
Thank you to author Pamela Schindler who’s work in creating this book is simply *incredible*.
Pamela wrote: “Thank you for sharing your thoughts, expertise, and research experience to help build the next generation of data-driven decision makers.”
Thank you Pamela for your kind words and sending me a personal copy in the post!
I will continue to mention/showcase Business Research Methods in my guest lectures to students worldwide 🌍
Gamification Plus podcast interviews Betty Adamou
Founder of Gamification Plus, and conference Gamification Europe – the one and only Pete Jenkins, interviews Betty Adamou about her ResearchGame design process, clients, and more.
Not-for-profit venture founded by Betty Adamou,
the Not Sorry Club, interviewed on
BBC Radio Suffolk
In January 2021, Betty Adamou launched the Not Sorry Club, a not-for-profit venture to empower women in being utterly unapologetic, starting with eliminating the unnecessary ‘sorry’s we use. Betty, a self-confessed serial apologiser, has since stopped saying ‘sorry’ when it isn’t needed, thanks to her new idea, the Not Sorry Challenge. Listen to the live interview with presenter Jon Wright here.
Betty Adamou invited back on BBC Radio Suffolk for a second time for an interview discussing her approach to innovation and user engagement with her ‘ResearchGames’
In early 2020, BBC Radio Suffolk host Mucha Murapa invited Betty Adamou to discuss the benefits of
using game-design thinking in any kind of user engagement as part of his Monday Night Stories series.
Have a listen to the full interview between Betty and Mucha here.
MR Realities podcast interviews Betty Adamou
MR Realities (Market Research Realities) podcast invites Betty to join them in a discussion about where the Market Research industry is going, the future of game-based research methods, and more.
With many thanks to the MR Realities hosts for the invitation.
Professor Game podcast interviews Betty Adamou
Professor Game explores Serious Games and how they’re applied in all areas, from education to employment and more. In this episode, Betty Adamou is interviewed on her work in pioneering the use of Gamification and Serious Games in online market research.
Listen to the whole interview here.
SAGE publications interviews Betty Adamou on her work in developing games as a methodology of research
In late 2019, SAGE publications invited Betty Adamou to share her entrepreneurial journey and work in developing ‘ResearchGames’.
The full interview can be accessed here (but you will need to log in to watch it).
SAGE publications interviews Betty Adamou about the Women In Research (WIRe) organization
In late 2019, SAGE publications invited Betty Adamou, Danielle Todd (Relish Research) and Monica Drummond (also Relish Research) to talk about the significance of the Women In Research (WIRe) organization, founded by Kristin Luck.
The full interview about WIRe can be accessed here (but you will need to log in to watch it).
Data Guru’s podcast interviews Betty Adamou
How did Betty start Research Through Gaming? Where did the idea come from? And how does Betty design ‘ResearchGames’? Sima Vasa, esteemed market research industry colleague and Data Guru’s podcast host interviews Betty Adamou in this episode on the Gamification of Market Research.
Listen to the whole interview here.
Publication ‘Game Skinny’ writes a review about Betty’s game, and she didn’t even know it!
One of the writers for the popular news site Game Skinny, a H.C. Billings, took part in one of the ResearchGames™ Betty designed for the Campbell’s Soup company (which then resulted in the new Campbell’s Go product, which you may have heard of). In a serendipitous series of events, it so happens that H.C.Billings played this game, and was so inspired, they wrote an article about it on Game Skinny – all without Betty knowing!
H.C. Billings wrote: “The way I look at it, in a time of decreased attention span and a higher desire for reward, companies like Research Through Gaming are simply bringing slightly antiquated research techniques into the 21st century…I could not possibly be more thrilled to find similar game-based research opportunities in my email inbox in the future.”
Betty invited on Social Media discussion panel live on BBC Radio Suffolk with fellow local Suffolk entrepreneurs
Mucha Murapa, long-time BBC Radio Suffolk host, invited Betty Adamou of Research Through Gaming along with other Suffolk-based business owners of and innovators to share their thoughts on the role of social media in building a brand.
Interview with Betty Adamou in Enfield Gazette newspaper
Betty Adamou wants to lift other women, and her idea for a Female Entrepreneurs workshop, hosted in Enfield, got the attention of local press. Her Female Entrepreneurs workshop shares a 10 step guide into building a personal and business brand in order to increase visibility and sales. Local journalist Shafi and Betty discussed the Imposter Syndrome, the importance of building a personal brand, and more about her workshop.
Betty Adamou named in ‘Top 10 Market Researchers to follow’
Ray Poynter, Founder of The Future Place and NewMR writes about 10 ways that market researchers and insight professionals can survive and thrive in today’s changing environment in his new ebook, The Smarter Researcher. In his post on the Vision Critical Blog, he set out to highlight 10 market researchers he felt exemplified the tips in his book. Betty Adamou was named in this Top 10 list along with market research thought-leaders and heavyweights like Lenny Murphy of GreenBook, Fiona Blades of MESH Experience, Jeffrey Henning of Researchscape International and Sue York (co-founder of NewMR).
Read the full list here.
Betty named 1 of 7 Women Shaping the Future of Market Research
In 2015, esteemed market research and insights publication Quirks named seven women who are shaping the future of Market Research. Betty was thrilled to be named alongside heavyweights and thought-leaders such as Elizabeth Nelson (founder of Taylor Nelson – now TNS), Jane Frost (CEO of MRS), and Kristin Luck of (the then President of Decipher).
See the full list of seven women here.
Interview on BOSS Academy Radio Podcast with Paul Kirsch
Betty Adamou was interviewed by podcast radio host Paul Kirsch for B.O.S.S. Academy Radio (BOSS stands forBusiness Ownership Success Strategies) based in the USA. Paul found out about Betty and her work wanted to find out more about her pioneering idea using games for research. In an in-depth interview with Betty, she shared how she got started, who she’s worked with, what she does, and why it works.
Read the full interview here.
Press Coverage of Betty Adamou AMSRS Keynote Presentation
The AMSRS kindly invited our CEO & Founder, Betty Adamou, to provide a Keynote Address providing insight into how our ResearchGames work, with insights drawn from a recent academic case study. Her projection that ‘all research will use games in the future’ was controversial and exciting for the audience, whom for many, were hearing about ResearchGames for the very first time. Adamou was then invited to be part of a panel discussion on where Market Research will be in the next 2-3 years, and the challenges to overcome.
Read the full coverage here.
‘The Future of Mobile as we see it’, interview with Betty Adamou featured in Research News
Sue York, co-author of the Handbook of Mobile Research was guest editor in June 2015 for the Research News magazine Mobile Market Research feature. Research News, based in Australia, asked over 15 market research industry thought-leaders and company head’s to contribute their thoughts on the next 2-3 years of how mobile market research will evolve, and Betty Adamou provided her thoughts on what we will actually mean by ‘mobile market research’ in the future. Mobile research will no longer be confined to mobiles but other technology that is mobile, from GPS Footwear and other Smart Clothing to Augmented and Virtual Reality.
Read the full feature here.
Betty invited to Number 11 Downing Street as a leading innovator in North London
As part of Westminster’s Creative Industries Event, Betty Adamou was invited by local Enfield MP Nick De Bois to attend their event and speak to George Osborne, Chancellor of the Exchequer to discuss her work in innovating Market Research through Games, as well as meet other fantastic entrepreneurs from various industries.In this photo, we see the back of Betty talking to George Osbourne about her invention of ResearchGames, and the results this methodology has yielded thus far in her commercial work.
Greek Newspaper ‘Parikiaki’ writes about Betty Adamou’s win of Enfield Entrepreneur of the Year award
In an article dripping with pride for the Greek Cypriot community, the institution that is the Parikiaki newspaper covers Betty’s award-win. The Parikiaki was established in 1974, and has a circulation of 300,000+ and serves the Greek and Greek Cyrpiot community in London.
Read the full article here.
TMRE interviews Betty Adamou as part of their Catalyst for Impact Series
In 2014, our CEO and Founder was invited to be interviewed about how she got started in the Market Research industry, her innovative use of games for research, and what she thinks is next for research and technology combined.
Read the full interview here.
Carrot Pharma interviews Betty Adamou
Carrot Pharma interviewed Betty Adamou, our CEO & Founder, for a 2nd time in January 2014 on her thoughts about how Gamification has evolved for the market research industry and where Gamification has a place in the Healthcare and Pharma space.
Read the full interview here.
Colombian Newspaper ‘Portafolio’Interviews Betty Adamou on her innovative use of games for research
Colombian economics newspaper “Portafolio” interviewed Betty Adamou on how she see’s that games and gamification can be used in market research, and even be used to predict trends using observational methods in game simulations.
Read the full interview here (in Spanish).
Our CEO and Founder Betty Adamou was invited to be interviewed by Tim Macer of Meaning (UK) for RWConnect magazine, to find out more from her and three other young technology entrepreneurs of 2012 about how they got started, and where they see the future of the industry. Other interviewees included Steve August of Revelation and Richard Owen of CrowdLab.
Read the full interview here.
Interview on +7 Intelligence Games podcast
Ches Hall, +7 intelligence podcast founder, has people on his show who are using games for good. Betty was invited to talk about her work in using games as a means for engaging research.
Listen in to hear us talk about the benefits of games and gamification in research, how we go about designing our work, and how ResearchGames can help business avoid costly mistakes.
One of Four ‘Researchers of the Future’ named by CASRO
At the 38th Annual CASRO Conference in Los Angeles, our CEO and Founder Betty Adamou was nominated by Annie Pettit of Conversitionfor the title “Researcher of the Future”. The CASRO conference committee then chose the top 4 nominees to attend their panel talk on Friday 10th October in Los Angeles, all gaining the title “Researcher of the Future”.
On nominating Betty for the title, Annie said “Betty is a rare find. At such a young age, she decided hat she needed to rebel against traditional research which had so many weaknesses that were taking so long to be improved. Many researchers think they are working outside the box, but Betty truly is.”
Ah, memories! Here’s Betty, bright eyed and bushy tailed in her early 20’s when she first started Research Through Gaming from her bedroom in North London. How time flies!
Read the news of RTG opening on MR Web news site here.
Nominated for Pioneering Games in Market Research
In 2013, we received an amazing nomination to win the Ginny Valentine Badge of Courage Award (for the second year in a row!) for Pioneering the use of Gamification in market research.
George Rassias of Ontario Lottery and Gaming Corporation said:
“Betty is truly a pioneer in the field of Gamification Research, as she and her team have built, developed, created and executed Gamification Research in the last 2 years. Betty continues to speak passionately on subject throughout the market research world. helping to ensure Gamification is in the forefront of market research industry. She is an innovate pioneer truly worthy of this award.”
Observation Baltimore coverage
With the launch of our YouTube video showcasing Betty and the RTG teams first ever ResearchGame, the reaction in the industry was astounding. Observation Baltimore used the ResearchGame, titled “Pimple Crisis” to write about how Research Through Gaming are using Games and Gamification in Market Research.
Read the article here.
Press inquiries – get in touch
Want Betty to design and project manage the development of a bespoke game? Or fancy learning from Betty from her workshops, lectures or seminars? Get in touch for a rate card and a chat.