Press
The press coverage here is from most to least recent, and due to the vast quantity of interviews, not all press is included here, yet.
Press details below includes coverage for:
Betty’s company Research Through Gaming,
Her industry-acclaimed book Games and Gamification in Market Research (Kogan Page Publishing),
and her not-for-profit venture, the Not Sorry Club.
For press inquiries, please get in touch.
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East Anglian Daily Times features Not Sorry Club, and founder Betty Adamou
Business Research Methods 14th edition continues to include Betty Adamou’s work in the Gamification of Market Research
Gamification Plus podcast interviews Betty Adamou
Not-for-profit venture founded by Betty Adamou,
the Not Sorry Club, interviewed on
BBC Radio Suffolk

Betty Adamou invited back on BBC Radio Suffolk for a second time for an interview discussing her approach to innovation and user engagement with her ‘ResearchGames’
MR Realities podcast interviews Betty Adamou
Professor Game podcast interviews Betty Adamou

SAGE publications interviews Betty Adamou on her work in developing games as a methodology of research

SAGE publications interviews Betty Adamou about the Women In Research (WIRe) organization

Data Guru’s podcast interviews Betty Adamou

Publication ‘Game Skinny’ writes a review about Betty’s game, and she didn’t even know it!

Betty invited on Social Media discussion panel live on BBC Radio Suffolk with fellow local Suffolk entrepreneurs

Interview with Betty Adamou in Enfield Gazette newspaper

Betty Adamou named in ‘Top 10 Market Researchers to follow’

Betty named 1 of 7 Women Shaping the Future of Market Research

Interview on BOSS Academy Radio Podcast with Paul Kirsch

Press Coverage of Betty Adamou AMSRS Keynote Presentation

‘The Future of Mobile as we see it’, interview with Betty Adamou featured in Research News

Betty invited to Number 11 Downing Street as a leading innovator in North London

Greek Newspaper ‘Parikiaki’ writes about Betty Adamou’s win of Enfield Entrepreneur of the Year award

TMRE interviews Betty Adamou as part of their Catalyst for Impact Series

Carrot Pharma interviews Betty Adamou

Colombian Newspaper ‘Portafolio’Interviews Betty Adamou on her innovative use of games for research

Interview on +7 Intelligence Games podcast

One of Four ‘Researchers of the Future’ named by CASRO

Named as one of the Top Influencers in Market Research
Check out the full list here, where Betty Adamou is named in the Top 25.

Nominated for Pioneering Games in Market Research

Observation Baltimore coverage
Press inquiries – get in touch
Want Betty to design and project manage the development of a bespoke game? Or fancy learning from Betty from her workshops, lectures or seminars? Get in touch for a rate card and a chat.
