Betty Adamou

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Betty Adamou is an award-winning entrepreneur, speaker, and innovator.
She’s the inventor of ResearchGames™ and an in-demand Serious Game Designer,
keynote speaker, and workshop leader.
Her industry acclaimed book Games and Gamification in Market Research is being
translated to two further languages by 2021.
Betty makes Serious Games for Fortune 500 brands, healthcare organisations, and academic institutions.
She’s also a columnist for ESOMAR’s Research World magazine with her column
“How Games are Changing the World”.

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I design and develop Serious Games for businesses to help them engage people, and collect data. 
My games have captivated thousands of players worldwide, while collecting valuable insight that drives real-world change.
The data and insight gathered from my games have helped my clients shape new food products, gain more leads, improve their marketing, and even shape fashion lines. Get in touch to find out about my Serious Game design and development, or about my Knowledge-Sharing services (including workshops and consultation).


The works in this website are the Intellectual Property of Betty Adamou,
and each are protected by Intellectual Property and Trademark laws.

Bestsellers

Games & Gamification in Market Research

An industry-renowned text book, to be published in two additional languages

Serious Game Design
and Development

And benefit from Betty Adamou’s 10+ years of design experience in this simple 3-step process

Gamification
Workshops

Click to discover Serious Game and
Gamification workshops for Training & Education, Marketing and Market Research. Workshops are suitable for professionals and students alike, and available virtually.

My clients

Just some of the fantastic organisations I’ve worked with over the years

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  • Small Uni Surrey bw
  • Small Bea_no BW
  • Small BI BW
  • Small Camp_bells BW
  • Small P_W_C bw
  • Small CIM BW
  • Small ESO bw
  • Small Enfield bw
  • Small accent_ure bw
  • Small MRS bw
  • Small SG bw
  • Small TKP BW
  • Small Imprints bw
  • Small Uni Suffolk bw
  • Small brunel bw
  • Small Uni East London bw

Explore more

Keynotes, university guest lectures,
and other public speaking

As the inventor of ResearchGames™, and as a Serious Game designer specialising in market research, I’ve been invited to speak at over 500 events since I started Research Through Gaming. I have spoke in more than 55 cities in 24 countries sharing my work in developing Game-based Research Methods (GbRM).

Making Games for Research, Marketing, Training and Education.

Watch this video

Betty Adamou from Chore to Score Gamification Europe Keynote Berlin 2019

Hire this brain

Get in touch. Email is always best:
Betty[.]adamou[@]researchthroughgaming[.]com

Check out some of my interviews

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BBC Radio Suffolk

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Et harum quidem rerum facilis est et expedita distinctio.eligendi optio cumque nihil

Data Gurus Podcast

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Et harum quidem rerum facilis est et expedita distinctio.eligendi optio cumque nihil

Interview in Portfolio Newspaper, Colombia

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Some feedback from clients, and players of my games. More testimonials can be found in the above menu ‘reviews’.

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Get in touch

Want Betty to design and project manage the development of a bespoke game? Or fancy learning from Betty from her workshops, lectures or seminars? Get in touch for a rate card and a chat.

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