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Betty Adamou is an award-winning entrepreneur, speaker, and innovator.
She’s the inventor of ResearchGames™ and an in-demand Serious Game Designer,
keynote speaker, and workshop leader.
Her industry acclaimed book Games and Gamification in Market Research is being
translated to two further languages by 2021.
Betty makes Serious Games for Fortune 500 brands, healthcare organisations, and academic institutions.
She’s also a columnist for ESOMAR’s Research World magazine with her column
“How Games are Changing the World”.
I design and develop Serious Games for businesses to help them engage people, and collect data.
My games have captivated thousands of players worldwide, while collecting valuable insight that drives real-world change.
The data and insight gathered from my games have helped my clients shape new food products, gain more leads, improve their marketing, and even shape fashion lines. Get in touch to find out about my Serious Game design and development, or about my Knowledge-Sharing services (including workshops and consultation).
The works in this website are the Intellectual Property of Betty Adamou,
and each are protected by Intellectual Property and Trademark laws.
Click to discover Serious Game and
Gamification workshops for Training & Education, Marketing and Market Research. Workshops are suitable for professionals and students alike, and available virtually.
Just some of the fantastic organisations I’ve worked with over the years
As the inventor of ResearchGames™, and as a Serious Game designer specialising in market research, I’ve been invited to speak at over 500 events since I started Research Through Gaming. I have spoke in more than 55 cities in 24 countries sharing my work in developing Game-based Research Methods (GbRM).
Hire this brain
Get in touch. Email is always best:
Check out some of my interviews
BBC Radio Suffolk
Data Gurus Podcast
Interview in Portfolio Newspaper, Colombia
Some feedback from clients, and players of my games. More testimonials can be found in the above menu ‘reviews’.
Get in touch
Want Betty to design and project manage the development of a bespoke game? Or fancy learning from Betty from her workshops, lectures or seminars? Get in touch for a rate card and a chat.