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Inventor of ResearchGames™; using games as a methodology of research.
Serious Game and Gamification designer, writer, and maker.
Award-winning entrepreneur. Author. Always an Artist.
I often work on behalf of Fortune 500 brands, healthcare organisations, or academic institutions.
How I can help you: increasingly, more organisations need more engagement, either from their consumers, research participants, employees, patients etc. And, organisations need more data than ever before in order to understand people better, and improve products and services. Games are inherently data collection tools, and the most engaging medium of all time.
I design bespoke games to help my clients increase engagement while collecting valuable insight.
Select a box to find out more
Each box represents a different business, organisation or project I have either founded or co-founded, and reflects the variety of my day-to-day work.
As a Serious Game designer working primarily in market research, I do what I do, and teach what I do.
Each idea is the Intellectual Property of Betty Adamou,
and each are protected by Intellectual Property and Trademark laws.
Click to discover Serious Game and Gamification workshops for Training, Education, Marketing and Market Research. Workshops are suitable for professionals and students alike.
I’m not always the game designer.
Sometimes, someone else designs the game, and hires me to create the art.
I’ve been invited as a guest lecturer at universities worldwide, from Venezuela to the UK, India and Croatia. Engaging and interactive workshop-style guest lectures for students which have had great feedback time and time again.
As the inventor of ResearchGames™, and as a Serious Game designer specialising in market research, I’ve been invited to speak at over 500 events since I started Research Through Gaming. I have spoke in more than 55 cities in 24 countries sharing my work in developing Game-based Research Methods (GbRM).
My co-facilitator, Paul McGhie, and I have been teaching how to make engaging and actionable alternatives to regular informational, data or insight reporting. Paul McGhie is a film maker, and I am a game designer. We are both storytellers and artists. Together we have shared our skills to hundreds of professionals over the last 5 years to help others learn effective visualisation techniques (and hands-on graphic design software training).
These boxes reflect projects outside of the Serious Game, Gamification or Market Research spaces, but still very much close to my heart, and born of passion and need.
Artworks in watercolour, biro, pencil and more.
For women who have grown up constantly apologising,
and what to stop. Take the 1 week Not Sorry Challenge.
Our mission is to have 20,000 women take the Not Sorry Challenge throughout 2020.
Hire this brain
Get in touch. Email is always best:
Check out some of my interviews
BBC Radio Suffolk
Data Gurus Podcast
Interview in Portfolio Newspaper, Colombia
Some feedback from clients, and players of my games. More testimonials can be found in the above menu ‘reviews’.
Get in touch
Want Betty to design and project manage the development of a bespoke game? Or fancy learning from Betty from her workshops, lectures or seminars? Get in touch for a rate card and a chat.