Betty Adamou

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Inventor of ResearchGames™; using games as a methodology of research.  
Serious Game and Gamification designer, writer, and maker.

Award-winning entrepreneur.  Author. Always an Artist.
I often work on behalf of Fortune 500 brands, healthcare organisations, or academic institutions. 
How I can help you: increasingly, more organisations need more engagement, either from their consumers, research participants, employees, patients etc. And, organisations need more data than ever before in order to understand people better, and improve products and services. Games are inherently data collection tools, and the most engaging medium of all time. 
I design bespoke games to help my clients increase engagement while collecting valuable insight. 

Select a box to find out more

Each box represents a different business, organisation or project I have either founded or co-founded, and reflects the variety of my day-to-day work. 
As a Serious Game designer working primarily in market research, I do what I do, and teach what I do.

Each idea is the Intellectual Property of Betty Adamou,
and each are protected by Intellectual Property and Trademark laws.

Game Art

I’m not always the game designer.
Sometimes, someone else designs the game, and hires me to create the art.

Guest Lectures

I’ve been invited as a guest lecturer at universities worldwide, from Venezuela to the UK, India and Croatia.  Engaging and interactive workshop-style guest lectures for students which have had great feedback time and time again.

Keynotes & other public speaking

As the inventor of ResearchGames™, and as a Serious Game designer specialising in market research, I’ve been invited to speak at over 500 events since I started Research Through Gaming. I have spoke in more than 55 cities in 24 countries sharing my work in developing Game-based Research Methods (GbRM).

Infographics & Insight Visualisation Workshops

My co-facilitator, Paul McGhie, and I have been teaching how to make engaging and actionable alternatives to regular informational, data or insight reporting. Paul McGhie is a film maker, and I am a game designer. We are both storytellers and artists. Together we have shared our skills to hundreds of professionals over the last 5 years to help others learn effective visualisation techniques (and hands-on graphic design software training).

These boxes reflect projects outside of the Serious Game, Gamification or Market Research spaces, but still very much close to my heart, and born of passion and need.

Art

Artworks in watercolour, biro, pencil and more.

Not Sorry Club

For women who have grown up constantly apologising,
and what to stop. Take the 1 week Not Sorry Challenge. 
Our mission is to have 20,000 women take the Not Sorry Challenge throughout 2020.

The YEC
Young Entrepreneurs Club

A gamified 10-session course for young people.
Started in 2011 in response to the gap in entrepreneurial skills for young people, and to nurture ambition and provide self-starter confidence in unpredictable economic times.

Writing & Misc.

Reflections and poems. Non-game or research related.

Making Games for Research, Marketing, Training and Education.

Watch this video

Betty Adamou from Chore to Score Gamification Europe Keynote Berlin 2019

Hire this brain

Get in touch. Email is always best:
Betty[.]adamou[@]researchthroughgaming[.]com

Check out some of my interviews

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BBC Radio Suffolk

Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore
Et harum quidem rerum facilis est et expedita distinctio.eligendi optio cumque nihil

Data Gurus Podcast

Et harum quidem rerum facilis est et expedita distinctio.eligendi optio cumque nihil
Et harum quidem rerum facilis est et expedita distinctio.eligendi optio cumque nihil

Interview in Portfolio Newspaper, Colombia

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Some feedback from clients, and players of my games. More testimonials can be found in the above menu ‘reviews’.

Testimonial 1

Testimonial 2

Testimonial 3

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Testimonial 5

Testimonial 6

Get in touch

Want Betty to design and project manage the development of a bespoke game? Or fancy learning from Betty from her workshops, lectures or seminars? Get in touch for a rate card and a chat.

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Or get in touch on social media

I’m often on the move, and so if email is too old school for you, then get in touch on my Instagram, Twitter or Linked In.