Betty Adamou

A book of poems
Available on Amazon now

//VLAMIS\\ is a book of poems reflecting on the female experience, for women everywhere.
“Raw and honest” (Amazon reviews)

Hello, I’m Betty.

I’m the Founder of the Not Sorry Club, and Research Through Gaming,
Author of Games and Gamification in Market Research (Kogan Page, 2018) published in 3 languages, and more recently have published a book of female-centric poetry called //VLAMIS\\.

As a Gamification expert, I have worked with Fortune 500 brands turning surveys into engaging data-driven games, and run workshops and talks on Gamification worldwide.

As a woman passionate about inspiring unapologetic women, the Not Sorry Club has just launched the Tales of Female Badassery podcast with 8 fantastic guests, and we also run an uplifting event called the Importance of Celebration.

I also happen to be a (fairly decent) artist, and am often hired to run creative classes in my local area of Suffolk.

Click the images below to find out more about these projects.

As interviewed by

Financial Times, 0800 Flor Radio (Venezuela), Ipswich Star, Professor Game, SAGE Research TV, Enfield Gazette, BOSS Academy, Portafolio (Colombia), +7 Intelligence, and…

BBC Radio copy
East Anglian Daily Times logo

“Betty’s mind truly is a wonderland”
                                                     – Dr. Ana Campos, Regent’s University London

Scroll to read

  • Ray Poynter for Betty RTG
  • Dr Ana Campos Regents University for Betty RTG copy
  • Sasha feedback for Betty Adamou importance of celebration copy
  • Danielle Importance of Celebration for Betty Adamou copy
  • Jo Importance of Celebration event for Betty Adamou copy
  • Web Tony Lewis Vision One Betty RTG
  • Professor Chris Morasch for Betty RTG copy
  • Jean McEwan ESN for Betty RTG copy
  • Joel White MatchStack Betty RTG copy
  • Web Dr Phillipa May Testimonial HCS Conference for Betty RTG
  • Web Dr WIll Thomas Testimonial Uni of Suffolk for Betty RTG
  • Mucha Murapa for Betty RTG
  • Annie Pettit for Betty RTG
  • Leonard Murphy for Betty RTG
  • Andrew Jeavons Signoi for Betty RTG
  • Web Head of UK insight Testimonial Fortune500 FMCG client for Betty RTG
  • Web Pete Jenkins Testimonial Gamification Europe for Betty RTG
  • Web Dr Phillipa May Testimonial HCS Conference for Betty RTG
  • Web Dr Georgina Turner Testimonial IMPRINTS Futures for Betty RTG
  • Web Dan Bell Testimonial The Student Room for Betty RTG
  • Web Anne-Sophie Testimonial Exevia for Betty RTG
  • Web Fiona Blades Testimonial MESH Experience for Betty RTG
  • Web Philip Preston Testimonial CIM event for Betty RTG
  • Web V8 Elisa Testimonial Uni of Surrey for Betty RTG

Work with Betty

Get in touch.
Hire Betty for her workshops, talks, and other services related to all the above businesses and projects.
To find out more, and for press and collaboration requests,
please email

The works in this website, including logos and business names, are the Intellectual Property of Betty Adamou, and each are protected by Intellectual Property and Trademark laws.