Buy the Book

Games and Gamification in Market Research is available in English, and is due for Spanish and Portuguese translation by 2021.

When publishing house Kogan Page approached me to write a book on what I do in Gamification, I jumped at the chance.
For over a year, I documented my commercial work, research, thinking, processes, and activity guides all in one place for others to enjoy.
You can buy your copy of Games and Gamification in Market Research worldwide, from high street bookstores such as Waterstones, Barnes & Noble, and Foyles, or online through Kogan Page’s website, the Harved Bookstore, Amazon, and many more.
Check out the book companion website at www.gamesandgamification.com to find out more and see reviews.
If you’ve already decided you’re ready to buy your own copy, click the button below to be redirected to the Kogan Page website.

People enjoying Games and Gamification in Market Research

Book reviews

“This book arms the reader with a 360-degree insight into effective, engaging market research techniques. I already have favourite chapters I’ll refer to time and again.”

Ade Onilude, Founder and CEO, Women in Marketing CIC

“Betty Adamou is the absolute expert when it comes to games and gamification in market research. Her book is steeped in practical advice and is written in such an engaging way that you won’t be able to help yourself in sharing her knowledge with others. Don’t expect a dry manual.
This is a great read with lots of activities to get you involved.”

Fiona Blades, President and Chief Experience Officer, MESH Experience

This book is destined to become the standard text on the subject of gamifcation and games to collect consumer data. It is a defining event in the development of gamification of data collection and will be a reference for years to come.”

Andrew Jeavons, Co-founder and Director of Analytics, Signoi

“A timely piece of work!”

– D B Radcliffe, verified Amazon purchaser

“Betty ran a Lunch and Learn session for our insights team in Germany and we thoroughly enjoyed being placed in a playful mindset inhaling some inspirational & substantial insights about Gamification. The beauty is that these principles are not only applicable to Market Research! We’ve had a few of these sessions before, but Betty’s stood out from her enthusiasm for the subject, her clarity, and her ability to answer our questions (however obscure our questions were!). We’re all enthusiastic to continue learning from her.”

– Uta Morrison, Researcher at Boehringer-Ingelheim (Germany)

“Absolute GENIUS. ‘Games and Gamification’ was recommended by a colleague, and so glad I bought it – fascinating.
The connection between games, motivation and research is clear, and there’s lots of practical tips and thought-provoking exercises. It’s made me think about applying these methods to our training as well.
I’m already looking at evolving our research methods within my department off the back of this book/research bible and encouraging other departments to do the same. Brilliant work!!!”

– Google user review