Since I started my career, by accident, in Market Research, I wanted to do things better. That desire to improve the research experience, (because, let’s be honest, surveys could be better) as a means to help participants, agencies and clients, is what kick-started my career in Gamification.
The passion to do things better lead to my invention of ResearchGames(TM) through gamifying the survey experience, launching Research Through Gaming, and writing my book ‘Games and Gamification in Market Research’ (Kogan Page), which has been published in 3 languages and an audiobook.

Since 2011, I’ve given countless interviews, spoken at conferences, shared my work in writing, and through my workshops, and consultation services.

Click the images below to be taken to the Research Through Gaming website, and find out more about my book. 
You can also use the booking form to hire me for my Gamification Workshop Masterclasses below.

Buy the book

Gamification Workshop Masterclasses

My Gamification Workshop Masterclasses have been running for 12+ years, to fantastic delegate and organiser feedback.
I’m delighted to have worked with the Museum of Brands, dozens of universities, Fortune 500 companies, as well as NGO”s and charities to bring the concept of Gamification to life, and more importantly, in a way that fosters practical application.

My workshops mix education with examples and case-studies with learning-by-doing, fun and creativity. 
Gamification is being used in every industry on the planet, so I’ve created six workshops in the series to help you understand how gamification is being used in your sector.
Workshops can be delivered on-site and online.
Get in touch for rates and book your session today

Gamification in
Advertising and Marketing

Gamification in 
Market Research and Insight

Gamification in 
Sustainability and Environment

Gamification in 
Training and Education

Gamification in 
Employee Engagement

Gamification in 
Health and

 These workshops are also often hired as university guest lectures to students. If you’re a university, please get in touch.

My other popular workshops on Infographic design, Board-Game development, Botanical Illustration, and the Importance of Celebration can be found on the Workshops page here.

Explore Research Through Gaming website

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“Betty’s mind truly is a wonderland”
                                                     – Dr. Ana Campos, Regent’s University London

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Work with Betty

Get in touch.
Hire Betty for her workshops, talks, and other services related to all the above businesses and projects.
To find out more, and for press and collaboration requests,
please email

The works in this website, including the term ResearchGame(TM), are the Intellectual Property of Betty Adamou, and each are protected by Intellectual Property and Trademark laws.