What I do
Betty Adamou specialises in data-collecting Serious Games and Gamified platforms. While this area may seem niche, Betty is a much sought-after designer, especially in a world where more companies than ever before seek increased engagement and data from their users.
Whether for Market Research, Marketing, Training, or Education, Betty's ability to design games for all ages, and on behalf of very different organisations, is the result of her own unique process of understanding deeply who the users are, and what the commercial problem really is. She often carries out her own research prior to starting the design process.
These types of Interactive Media Betty designs usually have storytelling elements, and her games have been played by over 10,000 people of all ages, to many wonderful rave reviews.
There are several steps in working with Betty Adamou for the design and development of your Serious Game or Gamification project, including but not limited to initial research, graphic design and storyboarding, play testing, and launch.
Please get in touch with Betty Adamou directly for all Serious Game and Gamification design queries. You will be forwarded a PDF Process and Rate Card, along with further queries to determine the scope of your project.
Consultation
Consultation for User Engagement, Innovation, and Gamification
Betty Adamou has been hired as a consultant with award-winning start up organisations, to Fortune 500 brands. Her consultation is born from thorough understanding and research about the issues your company faces, and Betty draws on her expertise to share new ideas and innovations to help solve commercial problems, usually rooted in user-engagement issues.
Please contact Betty Adamou directly for consultation queries. For all consultation, a shortlist of questions will be asked to determine the scope of the commercial problem you're trying to solve. You will also receive a 'Consultation Deliverables' PDF, so you know what to expect.
Consultation can be delivered over the phone, online, or in a face-to-face setting. Where appropriate, Betty may recommend a workshop-style setting to actively engage you and your team in solving the problem together.
Clients
Betty has designed for and consulted with organisations including UKTV, PwC, Accenture, Campbell's, Beano, The Student Room, the Market Research Society (MRS), the Chartered Institute of Marketing (CIM), IMPRINTS, Enfield, Brunel University, the University of East London, the University of Suffolk and the University of Surrey.
Client feedback
More testimonials can be found on the reviews page.
Review item 5: the five testimonial images are retyped as quotes so screen readers and search engines can read them; check the wording and the attributions (Dr Georgina Turner's card says University of Liverpool while the old caption said IMPRINTS Futures), and say whether the Dr Phillipa May testimonial should come back.
The team and I really enjoyed Betty's Gamification strategy workshop. We now feel much more comfortable designing an engaging, gamified survey for our client. Betty helped us look our research with a fresh perspective and shared plenty of tips and tricks that will transfer well to a range of other projects.
Anne-Sophie Lenoir, Researcher at Exevia, Germany
What a legend! Betty provides precise insight and shows a deep and intuitive understanding of how people engage with software to get the most out of their experience. Since talking to Betty, we've got a list of really high impact iterations to make which we expect will make our current feature set so much richer and more effective at driving positive user behaviour.
Dan Bell, Head of Product, Enlitened, part of The Student Room Group
Working with Betty and the Research Through Gaming team on our survey games was absolutely fantastic. She has infectious enthusiasm and endless energy, and made the whole process a real pleasure. I really hope to have further opportunities to work with Betty and the team.
Dr Georgina Turner, Lecturer in Media at the University of Liverpool
Working with Betty has been like having a project partner rather than employing a contractor: she brought expertise and games-design experience alongside creativity and technical skills. Betty has been as determined as I have to ensure that the card game project is a success, delivered on time and to a fantastic standard. Having worked with Betty a number of times, I've no hesitation in recommending her work.
Dr Will Thomas, Associate Professor, University of Suffolk
After reading her book from cover to cover, I had to invite Betty to keynote at our Gamification Europe conference. This was a great move; Betty consistently came up as one of our top-rated speakers in the feedback. As someone who gives a lot of talks and presentations myself, I can confidently say that Betty is one of the best out there.
Pete Jenkins, Founder of the Gamification Europe Conference
Hire this brain
Review item 6: the enquiry address is now hello@bettyadamou.com as on the Contact page (the old page showed a Research Through Gaming address); confirm which address you want here.
Get in touch. Email is always best: hello@bettyadamou.com