Other Projects

I happened to turn my skills and talents to Serious Game design and development, but within that, I’m an artist, an entrepreneur, and a woman working in both Market Research and the Games industry.
I’m also someone born from a working class family, moved house 18 times from the ages of 12 to 30, and started a business at 24 years of age from my bedroom.

Who I am, and what I’ve seen, have created passions that permeate outside of my day-to-day work.
I’m a mentor to two women working in both Gamification and Market Research. I paint. I draw. I write poetry.
I’m an advocate for people being given a chance in life,
and an advocate for women living to their fullest, unapologetically.
I believe in curiosity, kindness, empathy, and art. The pursuit of knowledge and beauty.

Check out below how these passions have manifested into projects.
The Young Entrepreneurs Club
(a 10 week programme which I’ve run with two London schools helping children understand and grow entrepreneurial skills), the Not Sorry Club (we hope to get 20,000 women taking on the 1 week #NotSorryChallenge throughout 2020), my writing on the Importance of Celebration, and even my #PandemicPoetry – all these are designed to do good things and make people SEEN.
These projects are close to my heart.
Click the boxes below to find out more.


The works in this website are the Intellectual Property of Betty Adamou,
and each are protected by Intellectual Property and Trademark laws.

The Importance of Celebration

In 2019, I wrote an article called The Importance of Celebration. I sent it to Women In Research (WIRe) to see if they’d like to publish it on their site. Not only did they happily agree, but made a whole event out of it. The Importance of Celebration is now an activity-lead workshop I conduct with women from multiple industries who want to connect to themselves, their work, and each other more.

Not Sorry Club

For women who have grown up constantly apologising,
and what to stop. Take the 1 week Not Sorry Challenge. 
Our mission is to have 20,000 women take the Not Sorry Challenge throughout 2020.

Young Entrepreneurs Club

A gamified 10-session course for young people.
Started in 2011 in response to the gap in entrepreneurial skills for young people, and to nurture ambition and provide self-starter confidence in unpredictable economic times.

Infographics & Insight Visualisation Workshops

My co-facilitator, Paul McGhie, and I have been teaching how to make engaging and actionable alternatives to regular informational, data or insight reporting. Paul McGhie is a film maker, and I am a game designer. We are both storytellers and artists. Together we have shared our skills to hundreds of professionals over the last 5 years to help others learn effective visualisation techniques (and hands-on graphic design software training).


Writing, Poetry & Art

Reflections and poems. Non-game or research related.



For anyone who has a story to gift, and wants to provide something unique to a loved one.


The Importance of Celebration

Check out the pics

Linked In WIRe Importance of Celebration event

Get in touch to talk about any of these services

Interested in collaborating in any of these projects?
Get in touch. Email is always best: