Speaking Global

Here is a list of all the market research and non market research events I’ve Betty invited to speak at in the past, with a list of upcoming events:

Upcoming event: Speaking about Gamification, Survey Analytics webinar

  • 30 April 2014
  • On Wednesday 30th April, Survey Analytics are hosting a webinar on Gamification “How to Design a Gamified Survey”, which will also show how Survey Analytics use this method in their platform. Betty Adamou will be speaking on Game and Gamification research best practices with examples and a case-study. The webinar is from 4pm until 5pm UK Time and there will be an event page coming soon!

Upcoming event: Advanced Games for Research workshop with the MRS

  • 01 April 2014
  • In this 2nd Advanced Games for Research workshop with the Market Research Soeciety, Betty Adamou will be showing delegates how to move beyond basic Gamification and use immersive games in online and qualitative research. Find out more on the MRS website: https://www.mrs.org.uk/event/course/2145 The full-day workshop will be located at the MRS Training Suite in London.

Upcoming event: Betty speaking at BIG/ICG forum, Manchester, UK

  • 26 March 2014
  • In the first Northern Forum of 2014, Betty Adamou has been invited to speak at the BIG/ICG forum in Manchester on Wednesday 26th March on Gamification Research. As Betty is the only speaker, the focus of the forum will be on Game and Gamification based research with case-studies taken from Research Through Gaming projects as well as examples of Gamification from other industries around the world. The session begins at 6pm, so for those in Manchester who are interested in attending, there will be an online registration page coming soon!

Upcoming event: Gamification Masterclass at ESOMAR CEE Research Forum, Bucharest

  • 24 March 2014
  • Our CEO and Founder, Betty Adamou, has been invited by ESOMAR to run a Masterclass in Games and Gamification for Research at this event with local agency researchers and client-side researchers. Read about it and register for this event here on the ESOMAR website.

Upcoming event: Betty holds Gamification in Pharma research session

  • 20 March 2014
  • Betty Adamou has been invited by Carrot Pharma, following her interview with them on Gamification in Pharma and Healthcare Research, to speak at their evening session in London on Thursday 20th March. Betty’s talk is called: “Now and the future: Games and Gamification in Healthcare and Pharma Research”. Should any of our readers wish to register for this event, please email Chris at Carrot on chris@carrotrg.co.uk for more information on venue and how to get there! The event will be at Ruby Blue’s in Leicester Square at the Terrace Bar.

Upcoming event: Betty Adamou Guest lectures at Brunel University, London

  • 13 March 2014
  • Betty has been invited to guest lecture at Brunel University to the MA Students about using Games and Gamification in research and for other forms of data collection.

Upcoming event: Betty speaking at PMRG Annual National Conference, Orlando

  • 09 March 2014
  • Betty Adamou has been invited to the Pharmaceutical Marketing Research Group Annual National Conference (PMRG ANC) in Orlando, Florida, to speak as part of a discussion forum on Monday, March 10 at 3:30pm. The forum, “Realizing Your Role as a Strategic Leader”, is a client and consultant Key Opinion Leader panel, where speakers will share experiences and recommended practices on topics they are passionate about, and topics which are top-of-mind for Healthcare Market Researchers. The PMRG conference is running from March 9-11 and also includes speaker Daniel Pink, Best-Selling Author of Drive: The Surprising Truth About What Motivates Us and A Whole New Mind. To find out more, check out the PMRG website and Linked In page.

Upcoming event: Betty Guest Lectures at University of Winchester

  • 24 February 2014
  • Our CEO and Founder Betty Adamou has been invited to speak about Games and Gamification in research, while also incorporating her ResearchGames into the sessions. Betty will be speaking to the New Media Marketing students and playing our small library of games with them to show how to practically apply games and gamification in online and offline research.

Upcoming event: Betty speaks at QRD Conference “Creating Connections” with MRIA, Toronto

  • 21 February 2014
  • At the QRD Conference, Betty Adamou will be presenting our talk “Bringing the Qual into Quant with Games for Research”. Betty will be showcasing a new case-study on how our ResearchGames bring the qualitative research element into typical quantitative methodologies. By using ResearchGames, our case-study shows increases in response rates, engagement and recall rates. With game-play footage, testimonials and results, this 55 minute talk will be the first time this case-study is being presented outside of Europe. Find out more about the conference event on the MRIA website here: http://qrdconference2014.mria-arim.ca/news/index.php

Upcoming event: IIEX – Betty Adamou presents Academic case-study, Amsterdam

  • 19 February 2014
  • After working with academic study IMPRINTS Futures, Betty Adamou and the team at Research Through Gaming were able to create 2 Bespoke ResearchGames, and bespoke software functionalities, for this project. The increase in recall rates, respondent enjoyment and data required were hugely positive and exciting. This presentation, and paper, was first presented at the ASC Conference in late 2013 but increase in interest has meant Betty is now presenting this case-study at other events as well. Betty will be speaking on February 19th at 3pm at the IIEX conference, Amsterdam. Find out more here: http://www.iiex-eu.org/agenda/

Upcoming event: Introduction to Gamification Research course with MRS

  • 11 February 2014
  • Betty is running another Introduction to Gamification Research course with the Market Research Society. Regsiter to be a delegate via this link: https://www.mrs.org.uk/event/course/313 for the 1 day course.

Research Through Gaming sponsoring the Festival of #NewMR 2-6 December 2013

  • 02 December 2013
  • We are incredibly pleased and proud to be gold sponsors to the upcoming festival of NewMR from 2nd-6th December 2013.With great speakers lined up, this global event which takes place online will allow people of all ages and hierarchies to listen in and sample some of the best thought-leaders around today such as Mark Earls – Author of Herd, Paul McDonald of Google, Elina Halinonen of the Irrational Agency, Annie Pettit of Research Now and many, many more!Take a look at all the speakers and their times here: http://newmr.org/events/2013-0/newmr-festival-2013/mainstage-2013/If you’re tweeting, don’t forget to use the hashtag #NewMRWe’re also synching up our sponsorship with our Halloween themed ResearchGame “REZZZPONDENTS” on NewMR! http://newmr.org/?eid=51

1st ever Advanced Games in Research workshop carried out with the Market Research Society

  • 28 November 2013
  • After a series of successful Introduction to Gamification Research workshops being carried out with the Market Research Society in London, Betty then introduced the most interactive workshop she’s ever design – an Advanced Games for Research Playshop. Betty designed a new ResearchGame for the research delegates called “The Hunt” as well as using her ResearchGame “20 for 20″ to help the delegates understand how to design a ResearchGame. The workshop allowed delegates to understand music and sound effects, the use of role-play and characterisation for projective techniques and evoking emotions, as well as linguistics and Best Practices while looking at emerging technologies for future-proofing market research, in all forms. The feedback was extremely positive and Betty will be running further Advanced Games for Research Playshops as well as her Introductory courses with the MRS throughout 2014. Check out the MRS website to check out the Advanced workshop: https://www.mrs.org.uk/event/course/2145 and Introductory Workshop here: https://www.mrs.org.uk/event/course/313

Betty spontaneously Guest Lectures Fashion BA students at University of Winchester

  • 26 November 2013
  • Completely serendipitously, while Betty was at the University of Winchester meeting with a team of gaming Professors and PhD students, Betty was invited to listen in to a lecture for the Fashion students, given her Fashion background. In an honest talk, Betty spoke to the students about her short time in fashion, and how building her own business has taught her lessons she’d wished she’d learned during her time studying and designing womenswear. Betty spoke about entreprenurship to the students, and how cash flow is paramount to building business for the 90% of students in the room who said they wanted to begin their own fashion houses after University.

Betty Adamou keynote’s at UCD Conference, London

  • 08 November 2013
  • Talk title: Making Games for Research: T.E.S.S.A. Undercover Agents and Dubious (two ResearchGames to revolutionize market research)Betty was invited to speak at this conference as a Keynote speaker on using Games for Research, using “T.E.S.S.A. Undercover Agents” and “Dubious” (two ResearchGames launched Spring 2013) as a visual guide to the use of user centric design, while also using semiotics, music and sound effects to evoke emotion for the purposes of more top-of-mind and ‘honest’ data. You can find out more about the conference here: http://2013.ucduk.org/Talk Abstract:“IMPRINTS Future’s is a large, award-winning academic study already in it’s final year of progress. When the IMPRINTS Futures lead professor, Professor Liesbet van Zoonen approached Betty and her team at Research Through Gaming to create Games which would explore Identity, they decided to use music and sound effects for the first time and two narratives they’ve never used before. This presentation is about the importance of understanding your research project and client as much as it is about 2 innovative and ground-breaking ResearchGames™ called “T.E.S.S.A. Undercover Agents” and “Dubious”. Betty and her team attended a workshop as well as researched in-depth to learn even more about futuristic forms of identification, existing public perceptions on identification and new/emerging technologies in order to create accurate and meaningful ResearchGames, both for the participants and for the client.In this talk, Betty will be talking frankly on the obstacles she faced in the design and deployment of these ResearchGames and how they were overcome using technology and narratology. These two ResearchGames also debunked many common misconceptions in the use of Games for Research which Betty will discuss along with feedback from the participants and how this study has shaped the actions of our client. Betty will show footage of gameplay and examples of her storyboards. Betty will show how the use of Music and Sound Effects used in both ResearchGames shaped the emotions of the participants (Betty calls these people Playspondents) and the new functionalities which were created just for this project and why.”

Betty Adamou Guest Lectures at University of Loughborough on Games in Research

  • 29 October 2013
  • Betty Adamou was invited by Professor Liesbet van Zoonen to Guest Lecture at the University of Loughborough to the students studying media landscapes and research. Betty spoke to the students about the difference between Games and Gamification research and how Games can, and have been used in research to date, and what to expect in the future.

ASC Conference on Data Visualisation, Storytelling by Numbers

  • 10 October 2013
  • We’re attending this event on October 2013 at the Royal Statistical Society to listen to Alan Smith, Office for National Statistics Data Visualisation Centre and Tobias Sturt & Emma Whitehead of the the Guardian Digital Agency. You can find out more about this event here: http://www.asc.org.uk/events/october-2013

CASRO 2013 Annual Conference – Researchers of the Future Panel, Los Angeles

  • 07 October 2013 4:41pm
  • Put out to public nominations by CASRO who were looking for Researchers of the Future, Betty was nominated and subsequently invited to speak as part of the panel at CASRO on her thoughts on the future of Market Research, emerging technologies to watch out for, and her experiences in ResearchGame™ design. Find out more here: http://www.casro.org/?page=V22013AnnualPr

NewMR.org “Introduction to Gamification” online lecture

  • 17 September 2013
  • Betty was kindly invited to speak at this event on 17th September as part of a 3-part series of lectures, also on Social Media and Mobile Research. Betty’s “Introduction to Gamification” will discussed the advantages of using such a methodology of research while also advising on the obstacles and how to overcome them. You can listen to the recording of this 1 hour webinar with the Q and A here: http://www.youtube.com/watch?v=ofiQRVHjJ2o&feature=player_embedded and also here on the NewMR website http://newmr.org/.

ASC Conference, Gamification Session, University of Winchester

  • 06 September 2013
  • Betty has been invited to speak at this event on 6th September 2013, with her talk “T.E.S.S.A. Undercover Agents & Dubious: two research games which have changed market research forever”. She will be discussing 2 pivotal ResearchGames™ created for IMPRINTS Futures, a large academic study and working with her client from the University of Loughborough. You can view the programme and timetable here: http://www.asc.org.uk/events/september-2013/programme-and-timetable

Webinar with Marketing Research in Mudra Institute of Communications (MICA), India

  • 02 September 2013
  • Betty was invited to speak to the students and professors of the Marketing Research in Mudra Institute of Communications (M.I.C.A.) on the uses of Games in Research with examples of the work she has created with her team, case-studies, obstacles to watch out for and how to overcome them.

Using Games in Research Webinar with The ICG

  • 22 August 2013
  • Betty was kindly invited to speak at this event on 22nd August as part of 3 talks on using games in different areas of research. Betty spoke objectively about her experiences using games in both online and offline research and debunked common misconceptions on the use of games in research by using examples from her own work. She also discussed a case-study “T.E.S.S.A. Undercover Agents” and “Magazine Question Hunt”. Website event: http://theicg.co.uk/event/3000141/gaming-in-research-webinar.

“Playing Games in Research” Webinarized Semiar, Georgian College, Canada

  • 23 July 2013 7:00pm
  • Our CEO, Betty Adamou, was kindly invited to present a 2 hour seminar with the students and staff alike at the Georgian College, Canada as part of their Research Analyst Program, where the students are learning more about using Games as a methodology in Research. Betty’s Seminar includes a new Game all the delegates will play.

ASC (Association for Survey Computing) Conference

MRS Gamification in Research Workshop

  • 01 April 2013
  • London, UK
  • The 1st of 4 of Betty’s workshops this year, this Gamification workshop is purely designed to discuss making research more game-like with many activities, case-studies and a competition. Read more about her workshops here.
  • http://www.mrs.org.uk/training/2012/specialist-gmr.htm

Upcoming event: University of Economics talk with ESOMAR and students on Gamification Research

  • 21 March 2013
  • Betty was invited by the ESOMAR Career Events team to speak at the University of Economic Studies in Bucharest to the students about Games and Gamification research. Find out more about the event here: http://www.esomar.org/career-development.php

ACEI Conference Colombia

  • 28 August 2012
  • Bogota, Colombia
  • We were invited to speak at this conference about our innovative work on using an online game for research with children which received a great response.
  • http://www.acei.co/

For our Spanish readers, check out Betty’s Q and A at ACEI, Colombia on using Games for Research:

MRMW Conference

  • 18 July 2012
  • Cincinnati, USA
  • We were kindly invited to speak at this event on our work with combining gaming and research for increased engagement and a route to more intriguing data!
  • http://www.mrmw.net/mrmw-cincinnati-2012

MRS Gamification in Research Workshop

ESOMAR Best of India 2012 Conference

  • 02 July 2012
  • Mumbai, India
  • We’ve been invited to speak at this event on the art of Gamification in research and our work at this event.
  • http://tinyurl.com/7xecvok
ESOMAR

ESOMAR Best of Venezuela 2012 Conference

  • 01 June 2012
  • Caracas, Venezuela
  • We’ve been invited to speak at this event on the art of Gamification in research and our work at this event.
  • www.esomar.org

Guest Lecture: Instituto de Estudios Superiores de Administración (IESA – Institute of Advanced Studies in Administration)

  • 04 June 2012
  • Caracas, Venezuela
  • I was invited to speak about Games and Gamification in research to the students.


Guest Lecture: Universidad Metropolitana, Venezuela

  • 04 June 2012
  • Caracas, Venezuela
  • I was invited to speak about Games and Gamification in research to the students.


Guest Lecture: Prodiseño Design School, Venezuela

  • 04 June 2012
  • Caracas, Venezuela
  • I was invited to speak about Games and Gamification in research to the artist students at Prodiseño Design School.

The Millenials Return

  • 30 April 2012
  • Wishaw, UK
  • With Becki Harrison and Rosie Goodrick presenting alongside Ray Poynter, Betty has been beamed in via video to talk about the Gamification of Research.
  • http://www.bigconference.org/

MRMW Market Research in the Mobile World Conference

ARK Group Gamification in Business Workshop

  • 31 March 2012
  • London, UK
  • The 3rd of five of Betty’s workshops this year, this Gamification workshop is designed to discuss how Gamification can help improve many aspects of business. “This highly successful masterclass, led by internationally known gamification proponent Betty Adamou, will show you what gamification really is and how it can be used to positively affect your bottom line; enabling you to effectively use gamification for anything from marketing to business development and customer management. Delegates will be expected to bring along current challenges and if possible a smartphone. This masterclass is open to heads of marketing, HR, Strategy, and Innovation and anyone working within these departments, as well as business owners looking to understand how gamification can help them successfully operate in the current market climate.” Read more about her workshops here.
  • http://tinyurl.com/78ordrz
SMRD

Swedish Market Research Day Conference

  • 15 March 2012
  • Stockholm, Sweden
  • We’ve been invited to speak at this event on how RTG have used games to help respondents have a better experience while taking part in research on the whole, as well as per research project they participate in.
  • http://www.smrd.se/smrd12/SMRD12Program.pdf

MRS Gamification in Research Workshop

  • 08 March 2012
  • London, UK
  • The 2nd of five of Betty’s workshops this year, this Gamification workshop is purely designed to discuss making research more game-like with many activities, case-studies and a competition. Read more about her workshops here.
  • http://www.mrs.org.uk/training/2012/specialist-gmr.htm

Digital_Spotlight at the City University London

  • 22 February 2012
  • London, UK
  • We’ve been invited to this event by the City University London on 22nd February to talk about the work we do with the Games Design and Technology and Games and Computer Science students from the City University London. The events’ aim is to promote careers in software development and programming. The event will kick off with some presentations and a Q & A featuring people from major games companies. Together with our interns, we will be giving careers advice and demo’s of our work to the students.
  • http://www.city.ac.uk/informatics/professional-liaison-unit/plu-events/digital_spotlight@city

Research Radio appearance – NewMR

  • 21 February 2012
  • We were invited to be interviewed on Research Radio to discuss our work on Gamification in Research and to have a bit of a debate about data quality, innovation, scalability and more.
  • http://newmr.org/newmr-radio/

Future First Event – Kingsmead School

  • 07 February 2012
  • London, UK
  • We’re invited to a second event back to Betty’s old secondary school as part of this supportive Alumni programme.
  • http://www.futurefirst.org.uk/

Future First Event Kingsmead School

  • 30 January 2012
  • London, UK
  • We’ve been invited back to Betty’s old school Kingsmead as part of this supportive Alumni programme.
  • http://www.futurefirst.org.uk/

Marketing Research and Intelligence Association ‘MRIA’ NetGain6 Conference

  • 25 January 2012
  • Toronto, Canada
  • We’ve been invited as Keynote speaker at this event, speaking on how we make research more engaging by using our creativity and game-mechanics.We are revealing (for the first time ever at a conference) our PlayspondentPlayhouse™ (our online virtual home) with our Avatar Creator Tool supported by our home-made, completely unique RES_Engine™ .
  • http://www.mria-arim.ca/NetGain6/SPEAKERS/default.asp

NetGain6 Gamification in Research Workshop

  • 24 January 2012
  • Toronto, Canada
  • The 1st of five of Betty’s workshops this year, this Gamification workshop is purely designed to discuss making research more game-like with many activities, case-studies and a competition. Read more about her workshops here.
  • http://www.mria-arim.ca/NetGain6/WORKSHOP/default.asp

ESOMAR Croatia Local Event -Faculty of Economics and Business

  • 07 December 2011
  • Zagreb, Croatia
  • We spoke at this event on how we make research more game-like and engaging at the Faculty of Business and Economics in Zagreb, Croatia with students and professional researchers in the audience!
  • http://tinyurl.com/7byjb9z

MRS Market Research Society Kids and Youth Conference

  • 16 November 2011
  • London, UK
  • We spoke at this event on how gameful research can engage children, teenagers and young adults. Take a look at our Prezi here.
  • http://tinyurl.com/6jn6gm3

B.A.D ‘Bound and Determined’ Ladies in Research Event

  • 01 November 2011
  • Chicago, U.S
  • We were invited as Guest Speaker to this local event for Bound and Determined girls in Market Research. Go ladies!
  • http://badgirlschi.eventbrite.com/

ESOMAR Best Of Chicago Conference

  • 31 October 2011
  • Chicago, U.S
  • We were invited to speak at this event on how research can benefit from being gameful.
  • http://tinyurl.com/7k6d48z

ESOMAR 3D Digital Dimensions Conference

  • 26 October 2011
  • Miami, U.S
  • We were invited to be part of the conference committee at ESOMAR 3D chairing the Gamification sessions. A great conference, we thoroughly recommend.
  • http://tinyurl.com/7w2exyk

CASRO Conference

  • 03 March 2011
  • Council of American Survey Research Organization
  • Las Vegas, U.S
  • We spoke at the CASRO online conference for the first time on ‘The Future of Research Through Gaming’. A watered down version of our paper was then published on the RW Connect website and was recently noted by the editor as ‘the websites’ most read article ever’. You can watch Betty’s talk here on YouTube.
  • http://www.casro.org/techform/2010-online-research-conference.cfm
  • Slides
  • Paper

Kingsmead School – London

  • 10 December 2010 9:00am
  • We spoke at this school on ‘Adding Value to yourself as a Package‘ with the students who are preparing for University or College.